Faculty Member

Dr. Wasib Bin Latif

Assistant Professor

PhD in marketing and tourism, University Malaysia Perlis
Post-Graduation Diploma in Marketing Management, Bangladesh Institute of Management
Graduation from IBA, University of Rajshahi (RU)

ORCID: https://orcid.org/0000-0002-6592-8884

Google Scholar: https://scholar.google.com/citations?user=UTMfbVEAAAAJ&hl=en

Research Gate: https://www.researchgate.net/profile/Wasib-Bin-Latif

Researcher ID: https://publons.com/researcher/4117488/wasib-latif/

Short Biography:

Dr. Wasib Bin Latif currently works as an Assistant Professor at the World School of Business, World University of Bangladesh. Md. Wasib does research in Marketing, Tourism Marketing and Tourism and Hospitality Management. He received his Ph.D. in Business Administration from School of Business Innovation and Technopreneurship, University Malaysia Perlis. He has published more than 20 articles in the top peer-reviewed international journals. . Dr. Wasib has reviewed more than 50 manuscripts for international journals. Apart from this, Md. Wasib is very active in Research and Publication where his research focus relies on Tourism and Hospitality Marketing, Marketing Management and Educational Marketing.

Journal Section
  1. Latif, W.B. and Karim, M.D.M., 2019. The art of developing entrepreneurial leadership. International Journal of Research in Management1(1), pp.18-21.


  3. Ahmed, S. and Latif, W.B., 2019. Assessing customer-based brand equity and brand competitiveness of an electronic company in Bangladesh. Journal of Research in Marketing10(1), p.758.

  4. Ahmed, S. and Latif, W.B., 2018. Measuring Customer-Based Brand Equity and Brand Competitiveness: An Empirical Study of Minister Brand in Bangladesh. Journal of International Business and Management1(3), pp.1-14.

  5. Ahmed, W.B.L.S., Syada, S.M.M.A.J. and Suchana, U.A., 2017. Prospects and Constraints of Tourism Sector in Bangladesh: An Analysis. Prospects5(2).

  6. Latif, W.B., Islam, M.A., Rahman, A., Mohamad, M. and Kongsompong, K., 2016. Conceptual framework of brand image for tourism industry: tourism management and advertisement as moderators. Journal of Tourism Management Research3(1), pp.1-9.

  7. Khan, M.R., Latif, W.B., Ahmed, S. and Hira, M.A., 2019. Practices of Islamic Ethics in the Electronics Industry in Bangladesh: A Study on Minister Hi-Tech Park Electronics Ltd. International Journal of Islamic Business & Management3(1), pp.1-13.

  8. Latif, W.B., Islam, M.A., Noor, I.M., Mohamad, M. and Kongsompong, K., 2016. Imagination of brand image for tourism industry. Problems and perspectives in management, (14, Iss. 2 (contin. 1)), pp.138-142.

  9. Latif, W., Islam, M.A., Mohamad, M., Sikder, M.A.H. and Ahmed, I., 2015. A conceptual framework of brand image on customer-based brand equity in the hospitality industry at Bangladesh: tourism management and advertisement as moderators. Journal of Scientific Research and Development2(11), pp.1-16.

  10. Latif, W.B., Islam, M.A. and Mohamad, M.B., 2015. Antecedents of brand image: A conceptual model. Australian Journal of Business and Economic Studies1(1), pp.95-100.

  11. Latif, W.B., Islam, M.A., Noor, I.B.M., Saha, A.C., Roy, S.S. and Halim, A.A., 2015. Moderating effects of tourism management and entertainment to antecedents of brand image towards brand image: A case of a developing country. Research Journal of Applied Sciences10(5), pp.181-187.

SL Collaboration & Membership Name Type Membership Year Membership Expire Year
1 Research Club, Business School of Inovation and Technopreneurship (UniMap, Malayisa Associate Member 2014 2017
SL Award Title Award Type Year Country
1 Gold Medalist Award for MBA Degree Academic 2010 Bangladesh
SL Certificate Title Institution Year Country
1 Smart PLS Workshop University Malaysia Perlis 2016 Malaysia
2 Research Methodology Workshop University Malaysia Perlis 2014 Malaysia